Chinese culture in a new edition – plush toys are winning the hearts of young adults!

Imagine a salesman in traditional costume standing in front of a counter with Chinese medicine, diagnosing, preparing herbal medicines, but instead of medicinal herbs he sells… plush toys inspired by local cuisine and culture from which he “makes” medicines! Such interactive experiences are very popular in China, especially in Guangzhou, where customers can “prepare” their own herbal “medicines”.

What’s more, the trend is sweeping across China, from plush malatang hotpots in Gansu to roujiamo, or Chinese hamburgers, in Xi’an. Thanks to such creative approaches, local delicacies are becoming not only a culinary highlight, but also a fashionable accessory in the form of plush toys.

Why it works. The younger generation loves products that combine tradition with modern design, and museums and retailers are responding to their needs with unique, immersive shopping experiences.

These charming souvenirs are more than just toys – they are new ways to celebrate cultural heritage.