The Chinese Sleep Market Full of Opportunities
Sleep issues in China open up huge opportunities for bedding and mattress manufacturers.
A recent report published in Shanghai indicates that over 300 million people in China struggle with sleep problems.
What do the numbers say?
Survey results, based on 100,000 questionnaires, show that over 80% of respondents see replacing their mattress and bedding products as a way to improve sleep quality.
74.7% identify the mattress as the most important element in the bedroom.
Interest in smart beds is growing—up to 77% of those surveyed prefer beds with sleep monitoring functions and automatic adjustments.
Despite increasing awareness, 36% of consumers in China replace their mattress only after 10 years, which is significantly longer than the recommende